Persona Discovery

Your best customers reveal
who to target next

I connect to your CRM, product analytics, and website behavior — and turn what they already know into audience profiles your team can act on immediately.

14+ data sources unified60s to first personas3 platforms, ready to go

From scattered data to a complete
audience picture.

Every signal your tools hold about your customers — brought together, understood, and turned into audience profiles your campaigns can act on.

1
Your data sources, connected Done
Everything your tools already know, brought together
2
Every customer, one complete record Done
Each person seen as a single profile across all your tools
3
Patterns emerge Done
Segments your team didn't know existed, surfaced automatically
4
Each segment profiled Running
Built from what your real customers actually share
5
Audiences scored and ranked Waiting
Your highest-value segments rise to the top
6
Segments grouped Waiting
Distinct, actionable, named audience groups
7
Personas built Waiting
Ready for your team to review and deploy
Persona Intelligence — Live Run
Step 4 of 7
Profiling segments
Overall progress43%
2,847 customer records read
Signals unified across all connected tools
Audience patterns surfaced
Profiling each segment…
Segments scored and ranked
Building your persona profiles…
Output preview
SaaS Decision Maker
VP/Director · 201–1,000 employees · SaaS/Tech
Growth Operator
Head of Growth / Marketing · 51–200 employees
Technical Champion
Engineering Lead / DevOps · 11–50 employees
Processing Log
09:41:122,847 customer records read
09:41:14Signals unified across all connected tools
09:41:18Audience patterns surfaced
09:41:22Segments scored and ranked
09:41:28Building persona profiles
Platform Targeting Preview
Google: 12 keywordsLinkedIn: 4 job functionsMeta: 6 interests

Connect once. I handle the rest.

One-click connections to your CRM, product analytics, and website tools. Your audience picture stays current automatically — no maintenance, no manual exports, no engineering work.

CRM Connectors
HubSpot
HubSpot
Connected · 2,847 contacts
Salesforce
Salesforce
CRM records + opportunities
Connect
Pipedrive
Pipedrive
Deals + contacts
Connect
Zoho
Zoho CRM
Leads + accounts
Connect
Analytics Connectors
GA4
Google Analytics 4
Connected · 18.3k events
Mixpanel
Mixpanel
Connected · 41.2k events
Amplitude
Amplitude
Product event streams
Connect
Segment
Segment
Unified event stream
Connect

Personas ready for every platform.

Each persona comes ready to target — Google keywords, LinkedIn filters, Meta interest categories, already built in. Your team goes from audience insight to live campaign without any translation work.

SaaS Decision Maker
VP or Director level at B2B SaaS companies. Controls budget, evaluates vendors, and drives operational tool adoption. 201–1,000 employee range. High engagement with product-led content.
Attributes
VP / DirectorSaaS / Technology201–1,000 employeesNorth America
Platform Targeting
Google Ads
Google Search — Keywords
saas operations platformb2b workflow automationdevops monitoring tool
LinkedIn
LinkedIn — Professional Targeting
VP / Director seniorityInformation Technology201–1,000 employees
Meta
Meta — Interest Categories
B2B SoftwareEnterprise TechnologySaaS Tools
Growth Operator
Head of Growth or Senior Marketing Manager at fast-moving B2B SaaS companies. Owns acquisition metrics, runs experiments, and evaluates tools that move the needle. 51–200 employee range.
Attributes
Head of GrowthMarketing Manager51–200 employeesHigh engagement score
Platform Targeting
Google Ads
Google Search — Keywords
growth marketing platformuser acquisition softwarepaid ads automation
LinkedIn
LinkedIn — Professional Targeting
Manager / Senior seniorityMarketing function51–200 employees
Meta
Meta — Interest Categories
Growth HackingDigital MarketingStartup Tools
Personas don't go stale.

As your customer base changes, your audience profiles change with it — automatically. Your campaigns always reflect who's actually converting right now, not who was converting last quarter.

  • New customer data picked up automatically — your team doesn't have to trigger anything
  • Audience profiles refresh in under 60 seconds — always current, never a snapshot
  • Campaign targeting updates alongside your personas — no manual re-configuration
  • New audience segment emerging? Your team gets alerted before it costs you
New HubSpot contacts synced
142 new contacts pulled via OAuth
Audience profiles refresh
Updated in under 60 seconds
Persona weights updated
SaaS Decision Maker weight +6%
Campaigns retargeted automatically
3 active campaigns updated · No action required
Ready to discover your audience?

Connect your data once.
I'll find the patterns.

Your first 3 personas generated in under 60 seconds.